MySAM is a telemedicine platform created so that hospitals, patients and doctors have a simple, accessible program in which they can communicate, and prescriptions can be given without the cost and time of  physical doctor visits. This could potentially help save tax dollars as well if used for jails as well as schools etc.

The concept was to have the look and feel of an old school doctor visit (when times were easier, simple and lest costly) as well as have a modern feel since the platform will be used from desktop to mobile devices. You can see this represented in the type. "My" is in a script, reflecting the older times and slightly: fifties diner-like type, the "SAM" type in its more modern yet still has an organic feel. Overall this relpresents the concepting and is emphasizes by the mark which embodies simplicity and medicine in a traditional yet modern way. The color is referenced from a doctor or nurse's uniform and feels comforting partnered with the soft gray and negative space. mySAM stands for my simple, accessible, medicine. 

I was the art lead on this project as well as for the branding. We dissected what a telemedicine platform is at its core and what the world needs now in this area. I took each element, and worked one on one with our developers to create a wireframe that represented those needs. 

I have included some of the screens from the project.